TMX’s TitleMax and InstaLoan brands launch its annual Holiday Giveaway to drive customer traffic to the store and encourage customer leads/business. I created the concept and tagline for the 2023 Holiday Giveaway, providing both print and digital marketing materials consistent with the campaign.

I hand drew, illustrated, then digitally rendered the cash tree and the font to add a whimsical and holiday-spirited element to the designs.